Sunday, 30 December 2007

Unconvential Marketing Wisdom

Slate has an interesting article up about how Starbucks can actually improve the business of local Mom & Pop coffee houses. If you think about the role of Starbucks in coffee-culture at all, you probably think that the opening of a Starbucks means the closing of a local, independently owned java-joint. And this does certainly happen, but...But closures like this have been the exception, not the

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